Marcio S Galli
1 min readApr 11, 2019

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Yes, in John Doerr’s book, at the end there is a precious section “More Litmus Tests” with a bullet item about KR:

Make sure your key results are measurable: It must be possible to objectively assign a grade at the end of the quarter. “Improve sign-ups” isn’t a good result result. Better: “Improve daily sign-ups by 25 percent by May 1.” John Doerr, p 264 Measure What Matters

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Marcio S Galli
Marcio S Galli

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