Today I think that I found a source / origin of confusion for many that are studying OKR. It has to do with this area — should KR align towards outcome or outputs?

I don’t have my own final answer yet; but I feel lighter after having identified this point.

The Measure What Matter folks made a decision to put Outputs on the side of Key Results and Outcomes near to Objectives: https://www.whatmatters.com/faqs/outputs-vs-outcome-okr